It was sweet victory yesterday in South Africa as the African Cup of Nations 2013 drew to a close! Guinness, the official sponsor of the Super Eagles can rightly say it successfully inspired the Eagles to victory in South Africa as millions of Nigerian fans participated in sending goodwill messages to the victorious team. Recall that Guinness launched the ‘Fly With The Eagles’ campaign, to rally the support of 160 million Nigerian fans for the team ahead of the tournament.
The campaign which flagged off at Eko Hotels and Suites in November 2012, had in attendance notable personalities in Nigerian sports and sports administration in attendance from ex-internationals such as JayJay Okocha, Kanu Nwakwo, Segun Odegbami, NFF officials, Lagos State Sport’s commissioner, Football Supporters club of Nigeria and the assistant coach of the Super Eagles, Daniel Amokachi. The campaign which constituted a series of amazing fan engagement platforms; The Fly with the Eagles Consumer Promotion which had lucky fans win a variety of exciting prizes including a 200 man-all expense paid trip to South Africa to watch the Eagles play live and cheer them to victory. Cash prizes of N100,000 for 4 winners daily with loads of other consolation prizes. Guinness went further to unveil the largest football jersey in the world; it was an avenue to galvanize support and collate all goodwill messages of Nigerian fans by encouraging the team to be made of more. Guinness was resolute in its desire to see the Eagles succeed, demonstrating unwavering faith and support especially at a time when no-one else believed the team had a chance at victory. Guinness believed in the team and kept faith all through , giving support and encouragement from the outset and through the entire nine matches played by the Eagles in the tournament. Guinness believed that the part played by the nation’s football fans made all the difference at the AFCON 2013 tournament, and they were right, the support of millions of Nigerian fans spurred the team to victory.