watch this!……


Today at the D: Dive Into Media conference, representatives from Microsoft provided more details on its new video production studio, which will provide a whole new level of interactivity for viewers. Nancy Tellem, Corporate VP of Microsoft’s L.A. Studios, said that the company has already hired 150 employees in its Santa Monica studio in L.A. That’s a huge commitment to creating a whole new type of content for its Xbox game console.

Tellem joined Microsoft last year to head up its new content efforts. In addition to the usual broadcast-like TV content, Tellem said that the company will be investing heavily in interactive content, as it can leverage products like Xbox Kinect to allow users to provide new ways for viewers to play with stuff on the screen. “We’re in a unique position to produce content with a much higher level of interactivity,” Tellem said.

Yusuf Mehdi, SVP of Interactive…

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